William J. Sims
Chief Executive Officer
Bill is a proven leader with expansive experience growing both emerging and established companies, including the successful commercialization of industry-first technologies in both the consumer and business-to-business space. Prior to joining Cooledge, he served as President and CEO of Joule Unlimited, the pioneer of liquid fuels from recycled carbon dioxide. He was formerly President and CEO of Color Kinetics, the company largely credited for triggering the lighting industry’s historic shift towards LED technology. In his seven-year tenure he guided the company to profitability and oversaw its successful IPO, secondary offering, and eventual sale to Philips for nearly $800 million. He previously spent many years leading businesses in the consumer electronics industry. Bill has guided Cooledge since 2016, overhauling the company’s culture and focus, and leading the expansion into SIS turnkey solutions, W+RGB, Acoustic Lighting, tunable white products, luminaires, key account emphasis, and numerous partnerships to support expansion. Along the way the company has seen record setting top and bottom-line growth.